Mass media is a term used to denote a section of the media specifically designed to reach a very large audience such as the population of a nation state. It was coined in the 1920s with the advent of nationwide radio networks, mass-circulation newspapers and magazines, although mass media (like books and manuscripts) were present centuries before the term became common. The term public media has a...
1. History
Types of drama in numerous cultures were probably the first mass-media, going back into the Ancient World. The first dated printed book known is the "Diamond Sutra", printed in China in 868 AD, although it is clear that books were printed earlier. Movable clay type was invented in 1041 in China. However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper...
Written 27.6.09 by Ram Chandra
No comments2. Purposes
Mass media can be used for various purposes:Advocacy, both for business and social concerns. This can include advertising, marketing, propaganda, public relations, and political communication. Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games. Public service announcements. Negative...
Written 27.6.09 by Ram Chandra
No comments3. Journalism
Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people. Those who practice journalism are known as journalists.News-oriented journalism is sometimes described as the "first rough draft of history" (attributed to Phil Graham), because journalists often record important events, producing news articles on short deadlines....
Written 27.6.09 by Ram Chandra
No comments4. Public relations
Public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include:Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales...
Written 27.6.09 by Ram Chandra
No comments5. Forms
Electronic media and print media include:Broadcasting, in the narrow sense, for radio and television. Various types of discs or tapes. In the 20th century, these were mainly used for music. Video and computer uses followed. Film, most often used for entertainment, but also for documentaries. Internet, which has many uses and presents both opportunities and challenges. Blogs and podcasts (such as news,...
Written 27.6.09 by Ram Chandra
No comments6. Film ( Types of media )
Film is a term that encompasses motion pictures as individual projects, as well as the field in general. The origin of the name comes from the fact that photographic film (also called filmstock) has historically been the primary medium for recording and displaying motion pictures. Many other terms exist — motion pictures (or just pictures and "picture"), the silver screen, photoplays, the cinema,...
Written 27.6.09 by Ram Chandra
No comments7. Internet ( Types of media )
The Internet (also known simply as "the Net" or "the Web") is a more interactive medium of mass media, and can be briefly described as "a network of networks". Specifically, it is the worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It consists of millions of smaller domestic, academic, business,...
Written 27.6.09 by Ram Chandra
No comments8. Blogs (Web Logs) ( Types of media )
Blogging has become a huge form of media, popular through the internet. A blog is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online...
Written 27.6.09 by Ram Chandra
No comments9. RSS feeds ( Types of media )
RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal blogs. It is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts. An RSS document (which is called a "feed" or "web feed" or "channel") contains either a summary...
Written 26.6.09 by Ram Chandra
No comments10. Podcast ( Types of media )
A podcast is a series of digital-media files which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.source: Wikipedia,...
Written 26.6.09 by Ram Chandra
No comments11. Mobile ( Types of media )
Mobile phones were introduced in Japan in 1979 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, and today the total value of media consumed on mobile towers over that of internet content, and was worth over 31 billion dollars in 2007 (source Informa). The mobile media content...
Written 26.6.09 by Ram Chandra
No comments12. Publishing ( Types of media )
Publishing is the industry concerned with the production of literature or information – the activity of making information available for public view. In some cases, authors may be their own publishers.Traditionally, the term refers to the distribution of printed works such as books and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded...
Written 26.6.09 by Ram Chandra
No comments13. Book ( Types of media )
Brockhaus Konversations-Lexikon, 1902.A book is a collection of sheets of paper, parchment or other material with a piece of text written on them, bound together along one edge within covers. A book is also a literary work or a main division of such a work. A book produced in electronic format is known as an e-book.In library and information science, a book is called a monograph to distinguish it...
Written 26.6.09 by Ram Chandra
No comments14. Magazine ( Types of media )
A magazine is a periodical publication containing a variety of articles, generally financed by advertising and/or purchase by readers.Magazines are typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date on the cover that is in advance of the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.Magazines fall into...
Written 26.6.09 by Ram Chandra
No comments15. Newspaper ( Types of media )
A newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. The first printed newspaper was published in 1605, and the form has thrived even in the face of competition from technologies such as radio and television. Recent developments on the Internet are...
Written 26.6.09 by Ram Chandra
No comments16. Software publishing ( Types of media )
A software publisher is a publishing company in the software industry between the developer and the distributor. In some companies, two or all three of these roles may be combined (and indeed, may reside in a single person, especially in the case of shareware).Software publishers often license software from developers with specific limitations, such as a time limit or geographical region. The terms...
Written 26.6.09 by Ram Chandra
No comments17. Mass wire media ( Types of media )
Mass wire media is a new frontier of news reporting in the high-tech age. A few decades ago news reporting was through newspapers and radio and television. The radio broadcasts that were made famous by Franklin D. Roosevelt during World War II changed the way radio was looked at. These fireside chats made the radio news and news radio. Things are different now as we are witnessing a revolution of...
Written 26.6.09 by Ram Chandra
No comments18. Video games ( types of media )
A video game is a computer-controlled game where a video display such as a monitor or television is the primary feedback device. The term "computer game" also includes games which display only text (and which can therefore theoretically be played on a teletypewriter) or which use other methods, such as sound or vibration, as their primary feedback device, but there are very few new games in these...
Written 26.6.09 by Ram Chandra
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