Using Social Media for News Purposes and its impact

Social media has disrupted the personal and commercial habits of Americans to a degree not seen since the early days of television. Just as television turned a nation of people who listened to media content into watchers of media content, the emergence of social media has created a nation of media content creators. According to 2011 Pew Research data, nearly 80% of American adults are online and nearly 60% of them use social networking sites. More Americans get their news, such as it is, via the Internet than from newspapers or radio, as well of three-fourths who say they hear of news from e-mail or social media sites updates, according to a new report published by CNN. The survey suggests that Facebook and Twitter make news a more participatory experience than before. On Facebook, people share links to news articles, share and post articles, and tweet them on Twitter in 140 characters or less. 75% got their news forwarded through e-mail or social media posts, while 37% admit they’ve shared a news item via Facebook or Twitter.


In the United States, people (81%) say they look online for news of the weather, first and foremost. National news at 73%, 52% for sports news, and 41% for entertainment or celebrity news. Based on this study, done for the Pew Center, two-thirds of the sample’s online news users were younger than 50, and 30% younger than 30. The survey was daily-tracking of 2,259 adults 18 or older. 33% YA get news from social networks, the day before. 34% watched TV news and 13% read print or digital content. 19% Americans got news from FB, Google+, or LinkedIn. 36% of those who get news from social network got it yesterday from survey. More than 36% of Twitter users use accounts to follow news organizations or journalists. 19% of users say they got information from news organizations of journalists. TV remains most popular source of news, but audience is aging (only 34% of young people). 29% of those younger that 25 say they got no news yesterday either digitally or traditional news platforms. Only 5% under 30 say they follow news about political figures and events in DC. Only 14% of responders could answer all four questions about which party controls the House, current unemployment rate, what nation Angela Merkel leads, and which presidential candidate favors taxing higher-income Americans. Facebook and Twitter now pathways to news, but are not replacements for traditional ones. 70% get social media news from friends and family on Facebook.
For children, using social media sites can help promote creativity, interaction, and learning. It can also help them with homework and class work. Moreover, social media enable them to stay connected with their peers, and help them to interact with each other. Some can get involved with developing fundraising campaigns and political events. However it can affect mental health of teens. Teens who use Facebook frequently and who especially susceptible may become more narcissistic, antisocial, and aggressive. Teens become strongly influenced by advertising, and it influences buying habits for the future. Since the creation of Facebook in 2004, it has become a distraction and a way to waste time for many users. Americans spend more time on FB than any other website in the United States. Based on a Nielsen study, the average American has spent more than 17 minutes per day on the social media site.
In a recent study conducted, high school students ages 18 and younger were examined in an effort to find their preference for receiving news. Based on interviews with 61 teenagers, conducted from December 2007 to February 2011, most of the teen participants reported reading print newspapers only “sometimes,” with fewer than 10% reading them daily. The teenagers instead reported learning about current events from social media sites such as Facebook, MySpace, YouTube, and blogs.
Using nanotechnology as an example, Runge et al. (2013) studied tweets from Twitter and found that some 41% of the discourse about nanotechnology focused on its negative impacts, suggesting that a portion of the public may be concerned with how various forms of nanotechnology are used in the future. While optimistic-sounding and neutral-sounding tweets were equally likely to express certainty or uncertainty, the pessimistic tweets were nearly twice as likely to appear certain of an outcome than uncertain. These results imply the possibility of a preconceived negative perception of many news articles associated with nanotechnology. Alternatively, these results could also imply that posts of a more pessimistic nature that are also written with an air of certainty are more likely to be shared or otherwise permeate groups on Twitter. Similar biases need to be considered when the utility of new media is addressed, as the potential for human opinion to over-emphasize any particular news story is greater despite the general improvement in addressed potential uncertainty and bias in news articles than in traditional media.
On October 2, 2013, the most common hashtag throughout the country was “#governmentshutdown,” as well as ones focusing on political parties, Obama, and healthcare. Most news sources have twitter, and Facebook, pages, like CNN and the New York Times, providing links to their online articles, getting an increased readership. Additionally, several college news organizations and administrators have Twitter pages as a way to share news and connect to students.  According to "Reuters Institute Digital News Report 2013", in US, among those who use social media to find news, 47% of these people are under 45 years old, 23% are above 45 years old.Social media as a main news gateway is not the same pattern across countries. For example, in this report,in Brazil, 60% of the respondents said social media was one of the five most important way to find news online, 45% in Spain, 17% in UK, 38% in Italy, 14% in France, 22% in Denmark,30% in U.S., 12% in Japan. Moreover, there are differences among countries about commenting news in social networks, 38% of the respondents in Brazil said they commented news in social network in a week. These percentages are 21% in U.S. and 10% in UK. The authors argued that difference among countries may due to culture difference rather than access to technical tools. 

1 comments:

Unknown said...

The impact of social media sites in Internet marketing is increasing day by day. New version and new techniques are covering all the traffic.

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