Social media has disrupted the personal and commercial habits of Americans to a degree not seen since the early days of television. Just as television turned a nation of people who listened to media content into watchers of media content, the emergence of social media has created a nation of media content creators. According to 2011 Pew Research data, nearly 80% of American adults are online and nearly 60% of them use social networking sites. More Americans get their news, such as it is, via the Internet than from newspapers or radio, as well of three-fourths who say they hear of news from e-mail or social media sites updates, according to a new report published by CNN. The survey suggests that Facebook and Twitter make news a more participatory experience than before. On Facebook, people share links to news articles, share and post articles, and tweet them on Twitter in 140 characters or less. 75% got their news forwarded through e-mail or social media posts, while 37% admit they’ve shared a news item via Facebook or Twitter.
In the United States , people (81%) say
they look online for news of the weather, first and foremost. National news at
73%, 52% for sports news, and 41% for entertainment or celebrity news. Based on
this study, done for the Pew Center, two-thirds of the sample’s online news
users were younger than 50, and 30% younger than 30. The survey was
daily-tracking of 2,259 adults 18 or older. 33%
YA get news from social networks, the day before. 34% watched TV news and 13%
read print or digital content. 19% Americans got news from FB, Google+, or
LinkedIn. 36% of those who get news from social network got it yesterday from
survey. More than 36% of Twitter users use accounts to follow news
organizations or journalists. 19% of users say they got information from news
organizations of journalists. TV remains most popular source of news, but
audience is aging (only 34% of young people). 29% of those younger that 25 say
they got no news yesterday either digitally or traditional news platforms. Only
5% under 30 say they follow news about political figures and events in DC. Only
14% of responders could answer all four questions about which party controls
the House, current unemployment rate, what nation Angela Merkel leads, and
which presidential candidate favors taxing higher-income Americans. Facebook
and Twitter now pathways to news, but are not replacements for traditional
ones. 70% get social media news from friends and family on Facebook.
For children, using social media sites can
help promote creativity, interaction, and learning. It can also help them with
homework and class work. Moreover, social media enable them to stay connected
with their peers, and help them to interact with each other. Some can get
involved with developing fundraising campaigns and political events. However it
can affect mental health of teens. Teens who use Facebook frequently and who
especially susceptible may become more narcissistic, antisocial, and
aggressive. Teens become strongly influenced by advertising, and it influences
buying habits for the future. Since the creation of Facebook in 2004, it has
become a distraction and a way to waste time for many users. Americans spend more time on FB than
any other website in the United
States . Based on a Nielsen study, the
average American has spent more than 17 minutes per day on the social media
site.
In a recent study conducted, high school
students ages 18 and younger were examined in an effort to find their
preference for receiving news. Based on interviews with 61 teenagers, conducted
from December 2007 to February 2011, most of the teen participants reported
reading print newspapers only “sometimes,” with fewer than 10% reading them
daily. The teenagers instead reported learning about current events from social
media sites such as Facebook, MySpace, YouTube, and blogs.
Using nanotechnology as an example, Runge
et al. (2013) studied tweets from Twitter and
found that some 41% of the discourse about nanotechnology focused on its
negative impacts, suggesting that a portion of the public may be concerned with
how various forms of nanotechnology are used in the future. While
optimistic-sounding and neutral-sounding tweets were equally likely to express
certainty or uncertainty, the pessimistic tweets were nearly twice as likely to
appear certain of an outcome than uncertain. These results imply the
possibility of a preconceived negative perception of many news articles
associated with nanotechnology. Alternatively, these results could also imply
that posts of a more pessimistic nature that are also written with an air of
certainty are more likely to be shared or otherwise permeate groups on Twitter.
Similar biases need to be considered when the utility of new media is
addressed, as the potential for human opinion to over-emphasize any particular
news story is greater despite the general improvement in addressed potential
uncertainty and bias in news articles than in traditional media.
On October 2, 2013, the most common
hashtag throughout the country was “#governmentshutdown,” as well as ones
focusing on political parties, Obama, and healthcare. Most news sources have
twitter, and Facebook, pages, like CNN and the New York Times, providing links
to their online articles, getting an increased readership. Additionally,
several college news organizations and administrators have Twitter pages as a
way to share news and connect to students. According
to "Reuters Institute Digital News Report 2013", in US, among those who use social
media to find news, 47% of these people are under 45 years old, 23% are above
45 years old.Social media as a main news gateway is not the same pattern across
countries. For example, in this report,in Brazil, 60% of the respondents said
social media was one of the five most important way to find news online, 45% in
Spain, 17% in UK, 38% in Italy, 14% in France, 22% in Denmark,30% in U.S., 12%
in Japan. Moreover, there are
differences among countries about commenting news in social networks, 38% of
the respondents in Brazil
said they commented news in social network in a week. These percentages are 21%
in U.S. and 10% in UK . The authors
argued that difference among countries may due to culture difference rather
than access to technical tools.
1 comments:
The impact of social media sites in Internet marketing is increasing day by day. New version and new techniques are covering all the traffic.
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